Touchscreen display and email marketing campaign from StreetVirus and Monster Media yield results for the singer’s fragrance line  

LOS ANGELES –  Shoppers at The Grove, the prestigious retail complex located in Los Angeles, CA could count on at least one free gift this holiday season – a Katy Perry personalized ornament created using interactive digital signage. Via touch interactivity, shoppers had their picture taken and placed within an ornament which was in turn “hung” on Katy Perry’s virtual Christmas tree, visible on a flat screen display within the shopping center.

The one-week ad campaign, customized for Meow! by Katy Perry, was designed and bought by Los Angeles-based marketing and media agency, StreetVirus. They partnered with interactive advertising company Monster Media to place the ad on their portable digital storefront unit called the POD, located at The Grove. 

Shoppers used touch interactivity to initiate the ornament creation process. A built-in camera then showed their mirror image on the screen along with an outline of the Katy Perry fragrance bottle. After aligning their face inside the cat shaped bottle, the camera snapped their picture and allowed them to take as many as needed to get their image just right.

They were then prompted for an email address, which they entered using a virtual keyboard on the screen. Upon completion, their ornament joined others on Katie Perry’s Christmas tree, which was showcased on a 2x3 matrix of LCD screens within the POD. They then instantly received an email with a link to download an image of their ornament and instructions on how to print it out to hang on their own Christmas trees. 

The campaign yielded positive results during its duration. In one week, analytics from Monster Media recorded 2,836 activations and 5,134 photos taken. More than 2,200 photos were saved and the campaign gathered 1,766 email addresses. 

“Due to the high end nature of The Grove, media placements aren’t always easy, but this one stood out.” said John Payne of Monster Media. “The Katy Perry campaign is a great example of the cross channel combination of digital signage, interactivity and email marketing in a high-end retail setting.”

About Monster Media:

Monster Media remains the innovator and leader in the out-of-home space, creating engaging campaigns that can be executed anywhere, at anytime. Their ability to deliver quality activations and customer service has allowed them to expand their presence across the globe with network opportunities including: storefront dominations, airports, shopping malls, cinemas, sport and entertainment venues and bespoke events.

Since its inception in 2004, Monster Media has executed thousands of interactive ads globally and is currently working with clients such as: Kraft, Stoli, HTC, Unilever, Warner Brothers, Marriott, Nokia, IBM, EA and Esteé Lauder to bring their messages to life.

For more information on Monster Media, please go to: www.monstermedia.net. 

The expansive window display in midtown Manhattan features nine linked 46-inch LCD screens that literally envelop passers-by in a virtual “red carpet experience.” As people walk past the eight-foot high wall of LCD screens, specially designed sensors react to their motion, triggering a flurry of virtual flashing paparazzi cameras and spotlights. Completing their sidewalk “celebrity experience,” pedestrians will receive an on-screen invitation to tune in and watch the 83rd Academy Awards® presentation on ABC Sunday, February 27.

The virtual Oscar sidewalk display also features two unique digital photo stations, located on either side of the LCD wall, where people can pose for photos while “holding” a virtual Oscar statuette. Once they digitally “accept” their Oscar, a virtual keyboard appears on the touchscreen, utilizing the same capacitive technology as the iPad and iPhone, allowing them to e-mail their customized photo to either themselves or to friends and family, sharing their moment of stardom.

“Our theme for this year’s Academy Awards presentation is ‘You’re Invited,’ and we have tried to extend that idea across as many platforms as possible,” said Janet Weiss, director of marketing for the Academy. “We’re excited that this innovative, interactive experience gives our fans a fun new way to engage with and share in the Oscars®.”

“Through this immersive display, everyone has the chance to connect with the Academy Awards and send the proof to their friends and family,” said Chris Beauchamp, CEO of Monster Media, responsible for the development and installation of the digital experience. “And who hasn’t dreamed of holding an Oscar? Well, now they can!”

The display at 1333 Broadway is the first of two opportunities for movie lovers in New York to experience the Oscars firsthand. On Wednesday, February 23, the Academy will open its popular “Meet the Oscars” exhibition in Vanderbilt Hall at Grand Central Terminal. “Meet the Oscars – Grand Central” will be open daily through Oscar Sunday, February 27, and will afford the public the opportunity to hold a real Oscar statuette.

Academy Awards for outstanding film achievements of 2010 will be presented on Sunday, February 27, 2011, at the Kodak Theatre at Hollywood & Highland Center®, and televised live on the ABC Television Network. The Oscar presentation also will be televised live in more than 200 countries worldwide.

 

Monster Media, the global leader of out-of-home interactive advertising, has created the first ever multi-touch display of this size used in an airport environment. The massive nine linked LCD screens allow users to access a word bank to create and submit original works of poetry through a simple touch. For inspiration, participants can view previously submitted poems.

This approximately 8’ by 12’ multi-touch experience broadens the boundaries of immersive technology and allows for greater user engagement. With this innovative feature, the number of people capable of executing their works of art at one time is limitless. Dual-touch technology, multi-touches precursor, only permits one user to activate the system at a time.

“People who thrive on being busy now have something new and productive to do that will keep their minds off watching the clock while they wait,” says Chris Beauchamp, CEO of Monster Media. “A multi-touch system has never been done on this scale before and we are thrilled to fuse together this groundbreaking technology with such a catchy concept.”

Monster Media and Clear Channel Airports, joined forces with Outdoor Advertising Group and Creature to present Microsoft Hotmail with this experience in the Seattle Airport (SEA-TAC).

SEA-TAC is a new venue for Monster Media, who currently has over 30 installations in airports domestically. This permanent system is the first to have multi-touch added to the gestural and mobile phone technology that already exists on all Monster airport displays.

The Microsoft Hotmail ad will launch on May 21 and run through June 30. Monster Media will monitor the display around the clock and track the total number of users to provide Microsoft with an accurate ROI.

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Monster Media’s winning storefront campaign featured a groundbreaking street-level digital experience to promote ESPN’s 40th season of “Monday Night Football.” The storefront dominations were strategically placed in NYC, Chicago and Boston and allowed users to “get in the zone” and challenge a NFL quarterback. The goal of the interactive game was to catch as many footballs as possible, and high scoring game players were able to submit their scores in real time to see how they measured up to users in other cities.

Each installation used a combination of three technologies, including: projected capacitive touch, gesture based natural UI, real-time dynamic data. The fusion of these high-tech features allowed the displays to deeply immerse the user on a level that exceeded any other interactive advertising of its kind.

This award marks the first time Monster Media has secured a Gold OBIE. They previously received an OBIE merit award for their work for Travelers Insurance and a finalist honor with their Harrah’s Resort & Casino campaign in 2009. 

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John Payne, president of Monster Media, says based on their success throughout the U.S., this is a natural step to expand into the vibrant and thriving market of Canada, which will allow them to place their innovative network of products in new venues.

The Canadian office will be managed by David Leetham, vice president of sales. Ontario-based Leetham has a diverse entrepreneurial background and co-founded both Intouch Media Group Inc. in 2005 and Partners Graphic in 1991. Leetham is a graduate of Ryerson University, Toronto with a degree in marketing and management.

This latest expansion is in addition to Monster Media’s current offices in: USA, London, Spain, Denmark and South Africa.

ESET is at the frontline of the war on cybercrime and launched an ad Feb. 22 that will not only educate consumers and symbolize the dangers lurking on the internet, but will promote their brand’s message through an edgy campaign that will surprise and shock all who pass by.

Monster Media, the global leaders and originators of interactive storefront advertising, partnered with DWA Media and BBDO West to create a street-level body-responsive experience, equipped with motion-detection sensors, and is the largest out-of-home LCD linked display to date. The Monster Storefront is complete with rendered, realistic maggots that seem to pop out of the display and slither across the screens, creating a unique and memorable experience for users. Once a screen is approached by a pedestrian, the maggots wiggle away, revealing a consistent message from ESET.

This massive display, located in downtown Austin, TX, consists of 18 screens and is the industry’s largest gestural interactive LCD footprint ever done through a storefront window.

“By fusing innovative technology with a catchy idea, we have been able to create a gestural interface with a high level of shock-value, ensuring these ads will be remembered by consumers.” said Chris Beauchamp, CEO of Monster Media.

This is the third partnership between ESET and Monster Media. The other collaborations were similar campaigns, with displays in San Francisco, CA and a tradeshow in Washington, D.C. in Sept. 2009.

This eight week campaign made its debut on Feb. 22.

About the company:

Monster Media remains the leader of advertising that responds to consumer’s body movements and storefront domination programs. Their ability to deliver quality programs and customer service has allowed them to expand their presence across the globe with network applications including: storefront dominations, mass transit, airports, sport and entertainment venues and custom events. Since its inception in 2005, Monster Media has executed nearly 300 storefront ads globally and worked with clients such as HBO, Lexus, Target, Microsoft, MTV and Timberland to bring their messages to life. All campaigns are monitored and maintained around the clock by Monster Media. For more information on Monster Media, please go to: www.monstermedia.net.

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ORLANDO, Fla. ( January 20, 2010) - MTV's new show, "The Buried Life," was brought to life on the streets of NYC through a groundbreaking street-level ad. The series documents a cross-country journey, following four men on a mission to cross 100 things off their list of goals to accomplish before they die, and help others do the same.

MTV's thought provoking series is intended not only to entertain, but also to engage its audience, serving as the perfect platform for an interactive storefront domination. To present MTV with the right blend of engagement and innovation, Monster Media, the global leader of interactive street-level displays, partnered with Media Storm and Maude. This team created a dynamic campaign that can be viewed and controlled by pedestrians.

This never-before-done experience showcases three main areas of engagement fused together to create a highly-customized display. In one section, participants use a control panel consisting of touch sensitive digital screens where they are able to type in one of their goals they would like to accomplish before they die. The users can then submit these goals to MTV's master list, which appears on a linked LCD screen, and can also post to their personal Facebook accounts, a first for Monster Media.

"We have been able to create an interface that allows consumers to craft an ad message and control an out-of-home display in a way that has never been done before," said Chris Beauchamp, CEO of Monster Media. "Pedestrians are really digging this 'Buried Life' display and thousands of users have already submitted a goal from their own list."

Monster Media launched the campaign on Jan. 12 and is measuring participation numbers, providing MTV with a tangible return on their investment. So far the video clips have been touch activated 5,085 times and over 2,000 wishes have been submitted.

The Monster Storefront is located on the highly-trafficked corner of 5th and 43rd.

About the company:

Monster Media remains the leader of advertising that responds to consumer's body movements and storefront domination programs. Their ability to deliver quality programs and customer service has allowed them to expand their presence across the globe with network applications including: storefront dominations, mass transit, airports, sport and entertainment venues and custom events. Since its inception in 2005, Monster Media has executed nearly 300 storefront ads globally and worked with clients such as HBO, Lexus, Target, Microsoft, MTV and Timberland to bring their messages to life. All campaigns are monitored and maintained around the clock by Monster Media. For more information on Monster Media, please go to: www.monstermedia.net.

The new street-level display is part of a broad marketing campaign by YouTube to promote its collaboration with Channel 4oD.  The “shows” section brings together full length programs and clips from YouTube's professional content partners, and contains over 5,000 videos, of which almost 4,000 are full-length programs. The content is provided by over 60 partners including Channel 4 and Channel 5 and totals over 3,000 hours. 

The linked LCD-based digital display is located on bustling Carnaby Street, in the heart of Soho’s busiest retail and entertainment area and features user touch interaction and sound capabilities.

Pedestrians are encouraged to take control of the ad by selecting a video clip from one of five popular programs, including: “Father Ted,” “Derren Brown,” “The IT Crowd,” “Peep Show” and “Shameless”.  Once a segment is touch activated, the system transforms into a vibrant screen displaying teasers from the show.

Monster Media UK, PHD and Hyperspace, the innovations division of Posterscope UK, teamed up to devise the street-level interactive ad.  Monster Media is an international media company that continues to fuse the most advanced technologies available with cutting-edge advertisements. 

"We are always looking for innovative ways of delivering engaging communications for our clients,” said Richard Simkins, project manager at Hyperspace.  “Through the use of interactive technology, we believe YouTube has been able to achieve a perfect channel to promote their new TV content partnership with 4oD."

Monster Media will monitor and maintain the display around the clock and will also track the number of times the system is activated, providing YouTube with a tangible return on their investment.

The interactive ad is part of a wider campaign centered on the message "YouTube's Got TV," which is featured in various marketing mediums, including: bus sides, tube panels, full-page print ads, and online videos.

Check out your favorite programming at: www.youtube.com/shows.

For more information on Monster Media, please go to: www.monstermedia.net.

To learn more about Hyperspace, visit: www.hyperspacemedia.co.uk.

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Shoppers at the Ridgedale Mall in Minn., and the 16th Street Mall in Denver, have received an early present, as one of the storefront windows has been transformed into a festive interactive holiday display complete with a little elf eager to delight all who pass by.

Monster Media is tracking how many times the display is activated as well as the number of emails sent from the display, providing Qwest with a tangible return on their investment. The campaign has reaped positive results so far, as the kiosks have been activated 968 times and nearly 10 percent of all who activate the kiosk send emails to their friends and family.

The touch screen display is ideally placed in a highly-trafficked area of the mall and users are directed to the screen by eye-catching static signage surrounding the touch kiosk. Monster Media unveiled the ad on Nov. 16 and it will run through Dec. 16.

For more information on Monster Media, please go to: www.monstermedia.net.

Monster Media remains the leader of advertising that responds to consumer's body movements and storefront domination programs. Their ability to deliver quality programs and customer service has allowed them to expand their presence across the globe with network applications including: storefront dominations, mass transit, airports, sport and entertainment venues and custom events. Since its inception in 2005, Monster Media has executed nearly 300 storefront ads globally and worked with clients such as HBO, Lexus, Target, Microsoft, MTV and Timberland to bring their messages to life. All campaigns are monitored and maintained around the clock by Monster Media.

Orlando-based Monster Media, the global leader of full-body interactive advertising and storefront domination programs, partnered with Zenith Media and mcgarrybowen to create a cutting-edge, virtual game to promote the iPhone’s biggest competitor.

Pedestrians activate the ad by placing their hands on the interactive portion of the ultra-thin touch sensitive digital screens.  Through the motion of their fingertips, players are able to control the speed and movement of wire frame versions of large robot arms and maneuver the arms to grab as many falling red comets as possible in a race against the clock.

Each comet shows a message about a specific Droid feature, and when the user catches a comet, it then transforms into a Droid phone and points are added to the players score.

High scores are paired with real-time updates allowing users in both markets to compete against each other. This proves the display was not only inventive and attention-grabbing, but smart. 

“The client came to us with the task of creating an out-of-home experience that would emulate the dynamic features of Verizon’s new phone,” said Chris Beauchamp, CEO of Monster Media. “We were able to showcase the phone through this highly customized ad by using unique applications that not only enhance the game and user experience but also mimic the futuristic qualities of the Droid itself.”

The groundbreaking campaign launched on Nov. 23, in time for Black Friday and within one week accumulated 210 interactions in Denver and 347 players in Seattle.  Monster Media cont inues to track the number of times the game is activated, providing Verizon with a tangible return on their investment.

The storefront dominations are ideally placed in the highly-trafficked areas in downtown Denver and Seattle.

About the company:

Monster Media remains the leader of advertising that responds to consumer’s body movements and storefront domination programs.  Their ability to deliver quality programs and customer service has allowed them to expand their presence across the globe with network applications including:  storefront dominations, mass transit, airports, sport and entertainment venues and custom events.  Since its inception in 2005, Monster Media has executed nearly 300 storefront ads globally and worked with clients such as HBO, Lexus, Target, Microsoft, MTV and Timberland to bring their messages to life.  All campaigns are monitored and maintained around the clock by Monster Media. For more information on Monster Media, please go to: www.monstermedia.net.                       

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Monster Media, the global leader of full-body interactive advertising and storefront domination programs, partnered up with Dom Camera & Company to create a highly interactive eye-catching display in a vacant storefront at Herald Square that promoted the launch of the weigh-loss, dance off reality show.  This 67’ long by 12’ tall LCD infused Monster Storefront was triggered by the body movements of passers-by and featured video footage of the contestants as well as music and dialog from the show.

At the time of its launch, Oxygen’s nine linked LCD interactive display area was Monster Media’s largest LCD based window campaign to date.

This Monster Storefront increased viewer awareness of the premier date of the new series and contributed to “Dance Your A** Off” setting a network record when it debuted to an average of 1.3 million total viewers. That's the largest audience ever for a series premiere on Oxygen.   

“As the pioneers of edgy, interactive storefront displays, we always strive to be trendsetters in our niche market of digital out-of-home advertising,” said Chris Beauchamp, CEO of Monster Media.  “We are constantly reinventing ourselves and looking for new ways to integrate great creative concepts with the most advanced technologies available.”

This award follows three other major awards Monster Media received this year including: the “Best Marketing Campaign” of the year at the 2009 Mobile Content Awards for their Samsung campaign, the “Most Innovative Campaign of the Year” award received at Infocomm 2009, also for their Samsung campaign and lastly, an OBIE Merit award in 2009 for their Travelers Insurance Monster Wall campaign.

For more information on Monster Media, please go to: www.monstermedia.net.

About the company:

Monster Media remains the leader of advertising that responds to consumer’s body movements and storefront domination programs.  Their ability to deliver quality programs and customer service has allowed them to expand their presence across the globe with network applications including:  storefront dominations, mass transit, airports, sport and entertainment venues and custom events.  Since its inception in 2005, Monster Media has executed nearly 300 storefront ads globally and worked with clients such as HBO, Lexus, Target, Microsoft, MTV and Timberland to bring their messages to life.  All campaigns are monitored and maintained around the clock by Monster Media.

ORLANDO, Fla. (October 7, 2009) - ESPN created buzz around Monday Night Football’s 40th season by taking game play to the streets and allowing millions of pedestrians the chance to play on an NFL field.

ESPN promoted the football season by creating a ground-breaking digital experience that allowed anyone who walked past the displays the chance engage in a one-on-one challenge with a selected quarterback.  The goal of the street-level game was to catch as many footballs as possible, and high scoring game players were able to submit their scores in real-time and see how they measure up to users in other cities.

The quarterback selection capability was paired with real-time updates that showed a countdown to the next game.  This proves the display was not only innovative and attention-grabbing, but smart. 

Monster Media remains the leader of advertising that responds to consumer’s body movements and storefront domination programs.  Their ability to deliver quality programs and customer service has allowed them to expand their presence across the globe with network applications including:  storefront dominations, mass transit, airports, sport and entertainment venues and custom events.  Since its inception in 2005, Monster Media has executed over 250 storefront ads globally and worked with clients such as HBO, Lexus, Target, Microsoft, MTV and Timberland to bring their messages to life.  All campaigns are monitored and maintained around the clock by Monster Media.

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Earlier this year, Samsung partnered with Cheil Worldwide and Monster Media to introduce prospective buyers in London to the new Samsung Tocco Ultra Edition.

“We wanted to develop a fresh, innovative display to showcase our new Samsung phone and allow potential buyers the chance to interact with the phone’s key features.” said Anne-Sophie Frenove, group marketing manager for Carphone Warehouse. “We strategically placed these units on the storefront windows of 18 Carphone Warehouse locations in and around London.”

Each iPOP display features a 46” screen replica of the new Samsung touch screen phone and is equipped with a presence detector that merges the technology of motion interaction with touch interaction. Consumers are able to engage with the touch screens that essentially act as oversized, functional cellular phones, allowing them to select music, launch a camera application and check the London weather right there on the street. 

“This campaign revolutionized the meaning ‘try before you buy’ said Chris Beauchamp, CEO of Monster Media.  “We also utilized a reporting system, capturing the number of motion detections and touch interactions producing an accurate return on investment for Samsung.”

Over 178,000 touches have been recorded so far and due to the success of the initial campaign Samsung extended their contract with Monster Media through the end of the year and is currently discussing future advertising needs.

This award follows the ‘Most Innovative Campaign of the Year’ award Monster Media received at Infocomm 2009 for their Samsung campaign, as well as the 2009 OBIE Merit award that they received for their Travelers Insurance campaign.

For more information on Monster Media, please go to: www.monstermedia.net.

About the company:

Monster Media remains the leader of advertising that responds to consumer’s body movements and storefront domination programs.  Their ability to deliver quality programs and customer service has allowed them to expand their presence across the globe with network applications including:  storefront dominations, mass transit, airports, sport and entertainment venues and custom events.  Since its inception in 2005, Monster Media has executed nearly 300 storefront ads globally and worked with clients such as HBO, Lexus, Target, Microsoft, MTV and Timberland to bring their messages to life.  All campaigns are monitored and maintained around the clock by Monster Media.

With health-conscious Americans becoming more mindful of the negative carbon footprint they leave behind, it’s only natural that the next step would be to help decrease their pets’ carbon paw prints as well.

Each year one cat uses six 28-pound tubs of disposable litter, which is strip mined and not biodegradable. However, there are some eco-friendly pet options on the market today that beat out traditional products and minimize the negative effect our pets can have on the environment.

Recently, CatGenie partnered with marketing agency, Suite Partners Inc., and Orlando-based Monster Media, to raise awareness about the possibility of a litter-free world, thanks to CatGenie.

Strategically located at the highly-trafficked location on the corner of Hollywood and Highland, consumers are directed by static signage to visit the CatGenie pop-up store, which is just a few steps away from the Kodak Theatre.  At the store, animal lovers become instantly engaged as they watch the furry felines paw at the vacant storefront window.  Potential buyers will also be educated on the product and have the opportunity to adopt a cat or kitten.

“The goal of this campaign is to educate consumers on the detrimental effects that cat litter has on the environment and how important it is to be eco-conscious when it comes to your pets,” said Steven Yampolsky, president of the North American division of PetNovations. “This is a fresh, unconventional ad that has never been done before and is sure to resonate with consumers.”

The campaign launched Sept. 5 and will run through Oct. 7.

More information on CatGenie is available at: www.catgenie.com.

About the company:

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Monster Media, the global leader of full-body interactive advertising and storefront domination programs, has all the right ingredients to create an impactful display on the active NBC Experience Store window in the highly-trafficked Rockefeller Plaza.

Keeping with the theme of the Las Vegas based sixth season, premiering on Aug. 19, Monster Media created a mock casino display using eight linked LCD walls, featuring two interactive slot machines.  When a pedestrian approaches the window, they become instantly engaged in the ad as their motion triggers the LCD background to come to life and the slot machine buttons to light up.

However, the most intriguing part of this attention-grabbing display is Monster Media’s ‘Mobile Phone Control’ application, which allows Bravo to interact with consumers via their most personal devices.  Users are prompted by LCD and surrounding static signage to text either Padma or Tom to Bravo, which triggers the display to spin the corresponding slot machine.  Participants receive correlating text messages as they continue to engage.  If they are lucky enough to spin a winner, they receive a message telling them how to redeem their prize.

Every time a user texts in either name they are entered to win the grand prize of $5,000 and a trip to the Top Chef Kitchen next season.

The interactive window tracks: the number of new texters, the number of repeat texters and also records the time of all texts, providing Bravo with a tangible return on their investment (ROI).

John  Payne, president of Monster Media says that the goal of this campaign is to increase awareness of the show, drive traffic to the Bravo web site and encourage users to sign up for Bravo’s mobile club, where members can receive games, show updates, and more on their cell phones.

Monster Media remains the leader of advertising that responds to consumer’s body movements and storefront domination programs.  Their ability to deliver quality programs and customer service has allowed them to expand their presence across the globe with network applications including:  storefront dominations, mass transit, airports, sport and entertainment venues and custom events.  Since its inception in 2005, Monster Media has executed over 250 storefront ads globally and worked with clients such as HBO, Lexus, Target, Microsoft, MTV and Timberland to bring their messages to life.  All campaigns are monitored and maintained around the clock by Monster Media.

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Many of Samsung’s top executives were in attendance, including: Russell Young, Jae, Lew and R.A. Atanus.

Atanus, presented the award for ‘Most Innovative Campaign of the Year’ to Monster Media, the leader of full-body advertising.

Earlier this year, Samsung partnered up with Cheil Worldwide and Monster Media to introduce prospective buyers in London to the new Samsung Tocco Ultra Edition.

Each interactive window display features a 46” screen replica of the new Samsung touch screen phone and is equipped with a presence detector that merges the technology of motion interaction with touch interaction. Consumers are able to engage with the touch screens that essentially act as oversized, functional cellular phones, allowing them to select music, launch a camera application and check the London weather right there on the street. 

Each interactive window tracks how many times someone walks past the display as well as how many times someone interacts with it, providing Samsung with a tangible return on their investment (ROI).  Over 178,000 touches have been recorded so far and due to the success of this campaign, Samsung has extended their contract with Monster Media through the end of the year.

This award follows the 2009 OBIE Merit award that Monster Media received for their Travelers Insurance campaign.

For more information on Monster Media, please go to: www.monstermedia.net.

Monster Media remains the leader of advertising that responds to consumer’s body movements and storefront domination programs.  Their ability to deliver quality programs and customer service has allowed them to expand their presence across the globe with network applications including:  storefront dominations, mass transit, airports, sport and entertainment venues and custom events.  Since its inception in 2005, Monster Media has executed nearly 300 storefront ads globally and worked with clients such as HBO, Lexus, Target, Microsoft, MTV and Timberland to bring their messages to life.  All campaigns are monitored and maintained around the clock by Monster Media.

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As the pioneers of combining edgy advertising with state-of-the-art technology, Monster Media created this display with the anticipation of enthralling passers-by with both the Land Shark product and message.

Located on 180 N. Michigan Avenue in Chicago, the 3D element is part of a larger 65 foot long, by 9 foot high display, in which Monster Media incorporated gestural interactive projection and vibrant, eye-catching vinyl to encompass the entire corner location.  No special glasses are needed to view the 3D aspect of the display which seems to pop off the building, projecting a bottle of Land Shark along with its slogan, “Let The Fin Begin”.

“From vacant storefront advertising, to tradeshows, to point of purchase touch screens, we are constantly reinventing our products to take advantage of some of the latest technologies.  We pride ourselves on consistently offering our clients high-quality advertisements that impact consumers and produce results,” said John Payne, president of Monster Media.  “We have been successful in creating nearly 300 storefront displays globally for major clients such as HBO, Target, Microsoft and Samsung.”

The leading global brewer, Anheuser-Busch In Bev, turned to Monster Media for an innovative, unique approach to bring their brands message to life and stand out from the clutter of traditional advertising.  They are currently discussing future markets and campaign needs with Monster Media.

The body-responsive display premiered on Monday, May 18 and will run for four weeks.

For more information on Monster Media, please go to: www.monstermedia.net

About the company:

Monster Media remains the leader of advertising that responds to consumer’s body movements and storefront domination programs.  Their ability to deliver quality programs and customer service has allowed them to expand their presence across the globe with network applications including:  storefront dominations, mass transit, airports, sport and entertainment venues and custom events.  Since its inception in 2005, Monster Media has executed nearly 300 storefront ads globally and worked with clients such as HBO, Lexus, Target, Microsoft, MTV and Timberland to bring their messages to life.  All campaigns are monitored and maintained around the clock by Monster Media.

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Monster Media, the global leader of full-body interactive advertising and storefront domination programs, has created an eye-catching display in an active storefront located on bustling Brompton Rd. Monster Media’s partnership with the famous retail store officially kicked off on June 26 and will continue to run video projection through the end of the year promoting many top companies, including: Land Rover, Spain, Qatari Diar, Veneto and Harrods Christmas.


This is the second time Monster Media has been requested by Harrods for a storefront domination program. The first display they developed for Harrods premiered in October 2008 and featured the first LCD based interactive window ever created. This storefront domination ran interactive footage promoting the James Bond 007: Quantum of Solace movie premiere.


Monster Media is the only interactive company to date Harrods will allow to advertise high-impact display’s in their storefront windows.


The window has the ability to potentially do gestural interaction, as well as mobile interaction with future clients who advertise in Harrods. This display is 6’ by 10’ and envelopes the entire expansive window.
For more information on Monster Media, please go to: www.monstermedia.net.


About the company:
Monster Media remains the leader of advertising that responds to consumer’s body movements and storefront domination programs. Their ability to deliver quality programs and customer service has allowed them to expand their presence across the globe with network applications including: storefront dominations, mass transit, airports, sport and entertainment venues and custom events. Since its inception in 2005, Monster Media has executed nearly 300 storefront ads globally and worked with clients such as HBO, Lexus, Target, Microsoft, MTV and Timberland to bring their messages to life. All campaigns are monitored and maintained around the clock by Monster Media.

U.S. commercial real estate values were down another six percent in the first quarter, and the Mortgage Bankers Association recently reported that the number of new loans for commercial properties plunged 70 percent in the first quarter from a year earlier.

While the economy descends in a downward spiral, and the number of empty properties continues to skyrocket, many real estate owners have begun leasing their storefronts to an advertising company as a solution to their problem. Monster Media, the leader in interactive full-body responsive advertisements, has become an ally to many retail owners who are anxiously seeking to lease their properties until the market ascends and tenants are more readily available. These unique street level displays make a brand's message become larger than life and stand out from the clutter of other traditional mediums.

"With the weakening economy and the dramatic fall in real estate over the past year, we are helping the people who need help the most," said John Payne, president of Monster Media. "We take vacant storefronts, in major cities, and turn unattractive, neglected windows into colorful, vibrant displays."

Storefront advertising brings a brand's message to life by using impactful images on an otherwise dead storefront, which in itself can be a turnoff to prospective tenants.

Mark Seiler, managing partner of Metrovation, a privately owned real estate company, said, "We have had great success working with Monster Media to fill a vacant property, and both the storefront and the building were significantly upgraded with the ad campaign that they ran in our space."

Seiler said that the partnership was profitable and added energy and vitality to an otherwise vacant space.

Payne says that after launching their first storefront for Lexus in 2005, they have been successful in creating nearly 300 storefront displays globally for major clients such as: HBO, Target, Microsoft and Samsung.

"Many of the storefronts that we've leased for past campaigns drew so much attention to the buildings that the landlords were able to lease out the space to permanent tenants," said Payne. "We can also assist property owners by creating a digital 'for rent' sign, making the property look more desirable then the plain 'for rent' sign most commonly used.

"Recently, Monster Media entered uncharted territories and launched an interactive digital experience for Carnival Cruise Lines by creating street-level aquariums where consumers could generate and interact with their own customized fish by texting in an assigned code.

In an interview with 3 Minute Ad Age, Jim Berra, CMO of Carnival Cruise Lines, said, "I think it's really incumbent upon marketers and agencies to find fun ways to bring their message to life."

Berra said the interactive aquariums are something that can play to all ages and takes advantage of some of the latest technology.

During the campaign, web bookings were up 95 percent and for the one-week period ending March 1, Carnival recorded the highest number of net weekly bookings in company history.

While many businesses have become victims of the economic meltdown, Payne says his company is growing and thriving due to the unique nature of what they bring to the media space. He says their campaigns are new, fresh and dynamic and have a way of impacting consumers in a way that no other form of advertising can touch.

Monster Media, the global leader of full-body interactive advertising and storefront domination programs, partnered up with Dom Camera & Company to create a highly interactive eye-catching display in a vacant storefront at Herald Square promoting the launch of the show.  This LCD infused storefront domination campaign is triggered by the body movements of passers-by and features footage of the contestants.  Keeping with Oxygen’s, “Live Out Loud” theme, users also activate a full audio aspect, complete with both music from the show and dialog.

The 67’ long by 12’ tall display envelopes the expansive storefront which is ideally placed just steps from Macy’s and right outside the 34^th Street-Herald station.  Monster Media unveiled the ad on June 8 and will run it through June 29, the date of the show’s premiere.  They predict consumers who engage in the display and become immersed in the ad will be more likely to tune in to watch this reality weight loss, dance off show.

Oxygen’s nine linked LCD interactive display area is Monster Media’s largest LCD based window campaign to date.

For more information on Monster Media, please go to: www.monstermedia.net.        

Monster Media remains the leader of advertising that responds to consumer’s body movements and storefront domination programs.  Their ability to deliver quality programs and customer service has allowed them to expand their presence across the globe with network applications including:  storefront dominations, mass transit, airports, sport and entertainment venues and custom events.  Since its inception in 2005, Monster Media has executed nearly 300 storefront ads globally and worked with clients such as HBO, Lexus, Target, Microsoft, MTV and Timberland to bring their messages to life.  All campaigns are monitored and maintained around the clock by Monster Media.

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Monster Media, the originators of full-body interactive advertising, will bring JavaOne’s message to life through color, sound and motion in a high traffic location in San Francisco.  The interactive display will be launched by Monster Media on Saturday, May 9 and will be located at 631 Howard Street.  The campaign will feature five vinyl covered windows and one interactive window display with sound, to create buzz around the event and encourage developers to attend.

With the expected success of their outdoor window campaign, Sun Microsystems decided to add an oversized, custom built WallFX display to their event space at the Moscone Center.  This latest addition will showcase the same interactive content as featured on the window display.

For more information on Monster Media, or this event, please go to: www.monstermedia.net

About the company:

Monster Media remains the leader of advertising that responds to consumer’s body movements and storefront domination programs.  Their ability to deliver quality programs and customer service has allowed them to expand their presence across the globe with network applications including:  storefront dominations, mass transit, airports, sport and entertainment venues and custom events.  Since its inception in 2005, Monster Media has worked with clients such as HBO, Lexus, Target, Microsoft, MTV and Timberland to bring their messages to life.  All campaigns are maintained around the clock by Monster Media.

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ORLANDO, Fla.- While many companies are scaling back their advertising costs, Samsung has partnered up with Cheil Worldwide and Monster Media, the originators of full-body interactive advertising, to introduce prospective buyers to the new Samsung Tocco Ultra Edition.

Each interactive window display features a 46” screen replica of the new Samsung touch screen phone and is equipped with a presence detector that merges the technology of motion interaction with touch interaction. Consumers are able to engage with the touch screens that essentially act as oversized, functional cellular phones.  They can employ programs such as the music application, camera and Google.

The 18 interactive storefronts launched on April 1 and will run through May 1.  Most Samsung stores that carry the displays are located in or around central London.

Each interactive window tracks how many times someone walks past the display as well as how many times someone interacts with it, providing Samsung with a tangible return on their investment (ROI). All displays are maintained around the clock by Monster Media. 

For store locations, go to:

• Carphone HQ
• Oxford St (Centre Point)
• Oxford Street (161-163)
• Oxford St (272-274)
• Kensington High St
• Croydon
• Ealing Broadway
• Kingston (Clarence St)
• Old Kent Road
• St Albans (St Peter St)
• Brent Cross
• Oxford
• Maidstone
• Coventry (Unit 44 Precin)
• Birmingham (New St)
• Wolverhampton (Dudley St)
• Sheffield (Meadowhall SC)
• Sheffield

Monster Media opens London office
Monster Media announced this week it is opening a London office in order to serve customers throughout Europe.

The London office, which will be headed by David McKie, director of European services. The Orlando-based media company said installation agreements with transit systems, airports, retailers and sports teams in key European cities, including Rome, Milan and Madrid, already are in place.

Monster Media President John Payne said the new office is expected to help the company continue the year-over-year growth it has achieved since launching in 2004.

The company's media-related installations consist of large-format applications on billboards, airport walls, transit systems, sports arenas and storefronts using its interactive MonsterVision WallFX, WindowFX, ScreenFX and GroundFX technologies.

Monster Media clients include Lexus, Clorox, Adidas, Norwegian Cruise Line and TravelZoo.